Zachary

What can Zachary recommend in his report to adapt (a proactive approach) and hold off the competition with Tesla in the electric car market?

Topic: Proactive Strategies in the Macroenvironment Simulated Business Scenario: Since Tesla started selling automobiles, Zachary, Tesla’s CMO (Chief Marketing Officer) has guided the brand to go further and faster than any other vehicle startup in history. He has created the image that Tesla is to cars what Apple has long been to consumer electronics, with […]

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