ASSIGNMENT Generally speaking, what type of product is yogurt? Does your answer change for the different product categories that Chobani has defined for its offerings? Is Chobani’s introduction of yogurt for children a brand extension or a line extension? How is Chobani positioning its various product categories currently? How is it communicating its current positioning […]
How does the product or service transform adverse social or environmental impact into sustainable value?
Company: Danone Product: Activia My part question: How does the product or service transform adverse social or environmental impact into sustainable value? What kinds of yogurt will generate adverse social or environmental impact? From two perspectives to say, one is value-destroyed to sustainable value opportunity, another is value-missed to sustainable value. (Use value mapping tool) […]