Wendy Restaurant

Read the case and flow the plan model. Then write a case study that include the product (Brand) analysis and positioning strategy (huy).

Wendy Restaurant Case Study: Read the case and flow the plan model and do 2 these parts: 1. Product (Brand) Analysis Sales Volume Trends Market Share Trends Marketing / Marketing Communications Assessment Image and Reputation 2. Positioning Strategy (huy) Positioning Strategy Statement Positioning Grid

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