Discussion 5 Submit a writeup that supports your decision about the issue faced by the protagonist in any one of the cases. Limit your paper to two pages of single space text in 11-point font, all inclusive of appendices and calculations, if appropriate. No outside research is needed to analyze the cases. Describe the core […]
Use 150 words or less to create a short memo to management and images to communicate your value proposition.
Assignment 1: Value Proposition Memo Task Overview As a marketing consultant, you have been asked by one of the following streaming service companies to provide a one-page memo, casually known in marketing as a “Back of the Napkin” concept. This memo will explain the value proposition from an outsider’s perspective. Consider the internal and external […]
Which of the four budget techniques would you like to use the most and why?
Discussion Read the Sannwald textbook on the four budget techniques: (1) Line-Item, (2) Program Budgets, (3) Performance Budgets and (4) Zero-Based Budgets (pgs. 87-94) (Attached readings below). Answer the question: Which of the four budget techniques would you like to use the most and why? Be specific about i’s benefits, how practical it may be […]
How did BWF position its products and target its market segments? How did BWF use branding, promotion, and customer relationship management to communicate its value proposition?
Strategic Management Read the case “Better World Fashion: Circular Economy and Competitive Advantage”. In light of the case AND scholarly articles to support your analyses, answer the following questions. Clarifications: only use the case narrative How did BWF position its products and target its market segments? Explain. How did BWF use branding, promotion, and customer […]
Explain how are these two (value proposition and generic strategy) similar? How are they different?
Value Proposition and Generic Strategy Marketers use the term ‘Value Proposition’ when discussing the various approaches a company might take when seeking to attract customers. Strategists typically talk about Porter’s 5 Generic Strategies to describe the way companies tend to focus their efforts as they seek ways to achieve their long-term goals and objectives. How […]
Examine growth engines (Lean Startup reading) that best align with a startup of your choosing. Use either a recent news article about a startup or the business model/ value proposition of your capstone project.
Topic: Growth Engine Summary Examine growth engines (Lean Startup reading) that best align with a startup of your choosing. Describe a current startup concept. Use either a recent news article about a startup or the business model/ value proposition of your capstone project. Reference this article for examples of current startups: https://techcrunch.com/2017/02/02/these-are-the-companies-fighting-for-best-startup-at-the-10th-annual-crunchies/ (Links to an […]
What suggestions would you have to train the sales organization in how to sell this product? What tools may you offer to help explain the value proposition?
Marketing Module 9 Joan currently estimates the market value for Kathon MWX and $20 million, not much for Rohm and Haas to get excited about for a company with $2 billion in revenue, but what is the potential market value for this product? At what point would the company put resources behind this product and […]
Conduct JTBD analysis, including an empathy map, and use the results to craft a value proposition.
Value Proposition Conduct JTBD analysis, including an empathy map, and use the results to craft a value proposition. Your submission should be a Word document and include diagrams, commentary and analysis, evidence-supported insights, and sources. Attached are resources and examples for reference. JTBD resource video – https://www.youtube.com/watch?v=RQjBawcU_qg
Select an e-commerce company. Discuss any comparative advantages you believe the company possesses, and what its market strategy appears to be.
Assignment Discussion Question: Select an e-commerce company. After visiting its website or mobile app: Describe its business model based on the information you find there. Identify its customer value proposition, its revenue model, the market space it operates in, and who its main competitors are. Discuss any comparative advantages you believe the company possesses, and […]
Prepare a blog post, identify the company you researched and describe its potential new and unique product or service.
Blog: Project Analysis Prompt In this blog post, you will take on the role of the recently-promoted chief innovation officer (CIO) of an established U.S.-based company of your choosing. It is within your responsibilities to discover new ways to improve an existing product or service in North America, or to introduce a new product or […]