Valuable Brand

Using the details provided below explain how Apple has created this valuation.

Apple According to Brand Finance’s 2022 rankings, Apple is the world’s most valuable brand coming in at $355 billion USD. (https://brandirectory.com/rankings/global/) This is a remarkable achievement considering in 2019 Apple was in second place and worth less than half of this amount, $153.6 billion USD. To reach their 2022 valuation, Apple has taken a number […]

Identify a potential issue for the tech company and perform an analysis resulting in a recommendation for Apple’s marketing strategy to address the problem you identified

Marketing Apple: Building the World’s Most Valuable Brand” Analyze the case from the perspective of a marketing professional and address Apple’s current position in the market. Identify a potential issue for the tech company and perform an analysis resulting in a recommendation for Apple’s marketing strategy to address the problem you identified Reference Aaker, D. […]

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