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What sport consumer behavior topic are you interested in and why choose the topic? Why is the topic important to sport marketers?

Sport Consumer Behavior Final Report (100 points): Due date: 12.11 (Fri), 5:00pm The purpose of this individual report is to provide students with a hand-on experience to analyze and understand specific behaviors that sport consumers engage in. Your task is to analyze sport fan behaviors based on marketing and managerial perspective, and answer the following […]

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