Graze was founded in 2008 by a group of friends. The Graze concept is deceptively simple: the company sends customers letter-box-sized, four-portion, healthy snacks boxes tailored to their expressed tastes. While the original core market was office workers, the customer base now encompasses suburban housewives and children, and the original subscription model has been augmented […]
Summarise the profile and persona of your target market and, if not a completely new product, how is the target market different from the segment(s) targeted in the past?
“ Back in September, Spotify and Google have teamed up to give Spotify Premium users – the people who pay £9.99 a month to not have their tunes interrupted by ads – a free Google Nest smart speaker. I thought that Spotify could realise their hardware line, with the goal of manufacturing their own smart […]