target market segment

Is there a target market segment where we might enter the market in which we offer the customer clear and compelling benefits, at a price he or she is willing to pay?

Realistically, it’s unlikely that your venture will meet the needs of everyone in the market. You’ll be more successful if you target your idea at one market sector or segment , and aim to meet its needs fully. To identify this segment, look at the market on a micro level. Think about the following questions: […]

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