Kaplan, S. (2017). The challenge of gender diversity. Survive and Thrive: Winning against Strategic Threats to Your Business, Dog Far Publishing, Toronto, 51-68. In this book, Sarah Kaplan focuses on gender diversity that firms need to observe to operate successfully. The author acknowledges that gender imbalance is a critical social issue that firms need to […]
What are the potential costs and benefits from improving a firm’s brand reputation in the safari tour operator industry?
1. What is the current competitive environment in the safari industry? 2. Why (or why not) Is the current environment in the safari industry favourable for entry? 3. What are the biggest areas of strategic threats and opportunities for EJ? 4. What are the potential costs and benefits from improving a firm’s brand reputation in […]