Questions: • What’s Lego’s strategy circa 2002 (i.e., pre-Knudstorp)? • What’s the “new business model” that Knudstorp referred to on p.2? Why is that important to rebuilding Lego? • How has Lego’s strategy evolved to take on this new business model? Evaluate this strategy using the framework(s) discussed in this session’s lecture and/or text chapters. […]