State of play

What is the marketing management problem currently facing Huella Hong Kong and what types of information would they need to properly address it?

Assignment: Huella Online – Survey Research Design Huella Hong Kong is an online travel agent that is headquartered in Malaysia and mainly serves customers from Hong Kong and Macau, with other Huella sites targeting travelers from the remaining nine Asian markets where Huella has operations. Huella Hong Kong has been experiencing low market share and […]

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