Standard strategy Archives

Would you consider a local strategy (specific for that country) or a standard strategy (one global strategy)? Provide evidence from research to support your thoughts.

By EzekielPosted on August 19, 2022Posted in BusinessTagged assignmenthelp, collegeessays, Consumer global, Global Marketing, Standard strategy

3-2 Short Paper: Global Marketing, Localized or Standardized Strategy Selection Consider the marketing, product, and positioning strategies when taking a U.S.-based consumer product global. Would you consider a local strategy (specific for that country) or a standard strategy (one global strategy)? Provide evidence from research to support your thoughts. Use the recommended journal readings in […]