Spontaneous framing

Discuss what is President Bush’s task at hand and more generally, in times of crisis, what are the core framing tasks of a leader?

In the clip (2:02 minutes), President George W. Bush is addressing the construction workers and firefighters at Ground Zero only three days after the terrorist attacks of September 11th, 2001. In the middle of his remarks, someone from the crowd yelled that he can’t hear him. Notice Bush’s spontaneous framing of “the situation here and […]

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