Project Proposal Develop a project proposal for a new ESPORTS TEAM as the founder, expressing your opinions on: The identification factors that the team should have; the short-, medium- and long-term goals of the team; the shareholding structure, sponsorships and employees that you think the team should have to meet the objectives in each term. […]
Can you think of any other product that relied solely on public relations? What was it about its unique selling proposition that made this feasible for this company?
TOPIC 1: IMC Campaigns In this case, the celebrity endorser is the common thread communicating the company’s message. The company may have decided to use a celebrity endorser who is well respected and highly visible to its target market. This is part of the creative strategy for encoding the message to consumers. In other cases, […]