Marketing Define the facets of “socially responsible marketing.” What are the key behaviors an organization must consider for this type of marketing? Examine elements of socially responsible business models, cause-related marketing, cause-marketing benefits and costs, designing a cause program, and how these are integral to managing a holistic marketing program.
How will your target market use the product, how many times will they buy it, where do they buy the product, how do they pay for it, et cetera?
Describe the target market for your Company. Demographic Description: Age, income range, gender, family size, education, occupation, et cetera. Example: A likely user for X product is a male aged 25–34 who earns between $35,000 and $55,000 per year and has a four-year college degree. Geographic Description: Area you would like to serve, density (urban, rural), nature of […]