SMEs

How can social media strategy be utilised to develop an effective brand identity strategy for SMEs within an emergent economy in Jordan?

How can social media strategy be utilised to develop an effective brand identity strategy for SMEs within an emergent economy in Jordan? The aim of this research is to develop a conceptual brand identity framework that caters to SME organisations within emergent economies (Jordan) coffee-house brands in Jordan. In particular this research study seeks to […]

Explore the different factors that affect the way small and medium size businesses operate.

The paper explores the different factors that affect the way small and medium size businesses operate. Submitted in 2019, the paper was graded A. SMEs or small business enterprises are an integral part of any economy is it developing or developed. Most of these businesses represent about 99% of business in most world economies, and […]

Analyze the dynamics of virtual work teams in the context of project management in construction SMEs.

Globalization has turned the world back into a flat land by dramatically reducing traditional physical barriers, according to author Thomas Friedman. Indeed, new communication and information technologies such as e-mail and videoconferencing have long helped to transform the way work is organized. Virtual teams have made it easier to collaborate across organizational boundaries and borders. […]

Identify the communication tools and strategies that can help businesses navigate this situation effectively.

Globalization has turned the world back into a flat land by dramatically reducing traditional physical barriers, according to author Thomas Friedman. Indeed, new communication and information technologies such as e-mail and videoconferencing have long helped to transform the way work is organized. Virtual teams have made it easier to collaborate across organizational boundaries and borders. […]

How online marketing strategies and technologies can help SMEs to remain competitive with other small brands in the digital age?

How online marketing strategies and technologies can help SMEs to remain competitive with other small brands in the digital age 2500 words project proposal. Research problems, issues and challenges. Apply project management skills. Talk about competitive strategies which can help to achieve their goals. In the introduction include a plan, aims and objectives of the […]

How does digitalization of business activities has helped a lot in improving customers’ relationships and satisfactions?

Digital technologies in this digital age are acting as a source of disruption for small-sized business because they affect business rules and demand changes in business processes and models (Rogers, 2016). However, they can also act as a source of opportunities. There are very strong motives among SMEs to implement these speedily evolving technologies to […]

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