SMART analysis

Write a report that examines each of these three markets and critically review data, using SMART analysis to evaluate factors in the decision-making process.

Decision Making for International Business This assignment requires you to address the following task: Gymshark, a UK clothing manufacturer, wishes to identify new international markets it can enter as part of its growth strategy. Three possible markets have been identified: Italy, the United States and South Korea. Assume the role of management consultant to the […]

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