Most successful businesses have clearly defined objectives, and they constantly set goals and targets. By setting effective targets and meeting them, they tend to create overall value for consumers. Target setting provides a strong backdrop for effective strategy making for businesses and insulates them from negative market forces. In the absence of the above, businesses […]
Develop a digital and marketing communication plan with a focus on earned media and social media marketing to drive engagement with the brand in the new market of your choice.
The Pangaia clothing brand defines itself as “a materials science company on a mission to save our environment”. Pangaia – so named after the giant landmass from which the continents as we know them today split apart – produces items from bio-based, recycled fibres and materials made from recycled plastic bottles. The brand is based […]