ASSIGNMENT 1. Select one brand from Interbrands’ top 100 global brands (https://www.interbrand.com/best-global-brands/) 2. Briefly Discuss the following questions in 1-2 pages in CBBE pyramid Salience: In what context, and how often, could you recall the brand? Performance and Imagery: Describe 2-3 elements that best describe your perception of performance and imagery of that brand. Judgement […]
Discuss which of the following can be considered a weakness of a branded-house strategy? What type of connection would Keller conclude that the customer has achieved with the brand?
Strategic Marketing Management Assignment Brands and Brand Equity Part 2 of HW 1 Quiz Q1. Brands serve which following purpose? a. They are a means of achieving emotional engagement with consumers. b. They are markers to express social identities. c. They are a means of differentiating products from one another. d. All of the answers are correct. Q2. A […]