Wendy Restaurant Case Study: Read the case and flow the plan model and do 2 these parts: 1. Product (Brand) Analysis Sales Volume Trends Market Share Trends Marketing / Marketing Communications Assessment Image and Reputation 2. Positioning Strategy (huy) Positioning Strategy Statement Positioning Grid
Prepare a report for your chosen corporation’s senior managers to interpret and explain the SEC10K financial reports.Explain the interrelationships with accounting, information systems, and sales, marketing, and profit planning.
SCENARIO: You are a new hire for a major corporation completing your eight-week rotation relating to accounting, financial reporting, budgeting, cost control, and profit maximization. As part of your rotation you are learning how accounting information is used by managers throughout the organization to make managerial decisions. This report will address the below topics, providing senior […]
What is a central brand / brand centrality? What is a distinctive brand / brand distinctiveness? How do we map brands by centrality and distinctiveness? In terms of centrality and distinctiveness, sales volume and price,
Description: Students will learn how to apply the concepts of centrality and distinctiveness in the context of brand competition. Read the assigned article from Harvard Business Review and prepare a typed, thoughtful, and well-worded answer to each of the discussion questions. Students will discuss their response directly with peers in class on 9/29. Assigned Article: […]