Rational motives

Write a brief statement of how you will add value to the prospect’s (individual or business) by meeting a need or providing an opportunity. Explain the primary business reasons that customers would use your offering.

Buying Motives: What is most important to the prospect in making a purchase decision. Rational motives Emotional motives (3) Specific Benefits Matched to Buying Motives: Benefits to be stressed are arranged in priority order Information needed to support claims for each benefit Where appropriate, methods for reinforcing verbal content (sales aids, visual & Electronic materials, […]

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