Identify the target market and market segmentation for Pretty Little Thing Develop two customer personas for Pretty Little Thing Propose a digital marketing campaign (which must include social media). Apply the RACE framework as part of this for Pretty Little Thing As part of your proposal, specify a set of objectives you want to achieve […]
Summarise the traffic-building metrics and performance evaluation mechanisms you plan to incorporate into your digital marketing.
Prepare a report for the brand/organisation chosen in assignment 1. The report should propose a digital marketing strategy that addresses the issues presented in the first assignment. This should incorporate an evaluation of a suitable digital marketing mix and the application of considered digital marketing technologies. As part of this, you should include the following: […]