public strategies

Create an outline that consists of the specific advertising, sales promotion, personal selling, and public relations strategies you plan to use as you begin your career.

ASSIGNMENT: Promotion Chapter 13 states that “promotion is a powerful part of the marketing mix because it determines what and how you communicate with target audiences” (Ch. 13 introduction). As far as the personal marketing plan assignments go, the “target audiences” are potential employers or graduate schools. In addition, personal selling, one component of the […]

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