Segmentation, Targeting, and Positioning for the Strategic Business Unit, Hyperloop In this assignment, your target market will be Japan for implementing Virgin hyperloop. Remember that your marketing strategy must directly cater to the needs and the attitudes of this specific group Step 1 Using the following format for this assignment, identify your target market using […]
List all potential market segments of interest to your firm and describe them fully using appropriate descriptive techniques including geographics, demographics and psychographics.
Describe the new business. Are you product or service oriented? What is the name of your company? Where are you located? Describe the scope of your business activities and the industry you intend to operate within. 1 page 10 Mission and Vision Statements Develop mission and vision statements for your firm. 1 page 10 Potential […]