Case Study Part-A Read the Chapter Case Study entitled Yogurt Lovers say, “It’s All Greek to Me” from Chapter- 11 “Product, Branding and Packaging decisions” Page: – 381 given in your textbook […]
Select and research one industry leader, either Disney or Apple, and what role does branding play in your selected company’s marketing strategy?
Topic: Disney/Apple Marketing Select and research one industry leader, either Disney or Apple, and consider what you learned in Lesson 9 to answer the following questions.a. What role does branding play in your selected company’s marketing strategy? Provide examples to support your answer. b. Identify and explain at least two ways your selected company uses […]
In an expository essay, describe what your products and/or services will be, where and how you will distribute them, and which pricing and promotional strategies you will use and why.
Topic: The Marketing Plan Link to reading: https://purdueuniversityglobal.vitalsource.com/reader/books/9780357039403/pageid/160 In an expository essay, you will finish your short marketing plan that you started working on in the last unit. You will describe what your products and/or services will be, where and how you will distribute them, and which pricing and promotional strategies you will use and […]
Discuss how MINI has endured for 60 years as a brand, despite being owned by various companies. Over the years, has MINI been positioned based on attributes, benefits, or values? Explain.
Company Case In chapter 8,（You will need to read the entire chapter and use the concepts you saw earlier to answer the questions.） Products, Services, and Brands Building Customer Value (Page212), analyze Company Case MINI: Focus on the Essential—Maximize the Experience（page244） and then answer four Questions “Questions for Discussion” (Page247). Answer five or four sentences […]
How does the pricing compare to the competition? Explain the significance of understanding what customers value when making pricing decisions.
Pricing the “Line-Up” Identify a company that produces a product mix comprised of at least three different brands or models. A common example might be Apple cellphone line-up (comprised of the iPhone XS. iPhoneXR. iPhoneX. iPhone 8. and so on). Before making your final selection, scan the examples of your peers to ensure you are […]
Define revenue management and using examples, show how businesses are using it to improve pricing strategy.
Distribution and Pricing Distribution: Discuss the disruptive impact of electronic format distribution of products such as books and music. How have these industries changed? Pricing: Define revenue management and using examples, show how businesses are using it to improve pricing strategy. Submission Instructions: Your initial post should be at least 200 words, formatted and cited […]
Provide an explanation and rationale for decisions on pricing. What kind of pricing strategy are you using?
Pricing a Provide an explanation and rationale for decisions on pricing. What kind of pricing strategy are you using?
Use marketing theory to discuss the components, and importance of an integrated marketing mix.
Use marketing theory to discuss the components, and importance of an integrated marketing mix. Integrate Case information throughout discussion to demonstrate your understanding of theory applied to a given, practical context. Specifically: • Introduce the marketing concepts that will be addressed in CSB (namely an integrated marketing mix – product, price, placement, and promotion). Briefly […]
Explain which kind of pricing strategy the “Amusement Theme Park” has executed and argue to what extent you agree with their pricing strategy and explain if there could be a more appropriate approach to pricing.
The pricing strategy of the “Amusement Theme Park” was to sell seasonal passes rather than individual tickets. For example, a season pass cost 50 Euros as compared to a one-day visit ticket of 30 Euros. These passes became extremely popular and consumers were visiting multiple times per season. On several occasions, in the middle of […]
Provide a brief summary of the article and discuss how it connects to a few of the marketing course topics listed below.
Provide a brief summary of the article and discuss how it connects to a few of the marketing course topics listed below. Conclude by posing a question to stimulate discussion on the topic addressed in the article. Marketing course topics: customer value proposition, marketing segmentation or targeting, brand strategy, marketing communications, channel strategy, pricing strategy, […]