Assignment 1 Articulate the steps in the consumer buying process. 2 Describe the difference between functional and psychological needs. 3 Describe factors that affect information search. 4 Discuss post purchase outcomes. 5 List the factors that affect the consumer decision process. 6 Describe how involvement influences the consumer decision process.
What are the differences between compensatory and non compensatory decision rules? How do firms enhance post purchase satisfaction and reduce cognitive dissonance?
Post purchase Undesirable Consumer Behavior Name the five stages in the consumer decision process. What is the difference between a need and a want? Distinguish between functional and psychological needs. What are the various types of perceived risk? What are the differences between compensatory and non compensatory decision rules? How do firms enhance post purchase […]