Topic: Satisfying Marketing Opportunities – Part II Text book: Kerin, R. & Hartley, S. (2021). Marketing 15/E. New York, NY: McGraw Hill. Required Materials Reading & Activities • Study Chapters 14, 15, 16 & 17 of the text • View the PowerPoints for Chapters 14, 15, 16, & 17 Assignments Submit your responses to these […]