Wendy Restaurant Case Study: Read the case and flow the plan model and do 2 these parts: 1. Product (Brand) Analysis Sales Volume Trends Market Share Trends Marketing / Marketing Communications Assessment Image and Reputation 2. Positioning Strategy (huy) Positioning Strategy Statement Positioning Grid
Determine consumers’ perceptions and evaluations in relation to competitors’. Identify the market’s ideal points and size.
Six Positioning Steps to Derive a Perceptual Map Determine consumers’ perceptions and evaluations in relation to competitors’. Identify the market’s ideal points and size. Identify competitors’ positions. Determine consumer preferences. Select the position. Monitor the positioning strategy