Positioning

Summarise the profile and persona of your target market and, if not a completely new product, how is the target market different from the segment(s) targeted in the past?

“ Back in September, Spotify and Google have teamed up to give Spotify Premium users – the people who pay £9.99 a month to not have their tunes interrupted by ads – a free Google Nest smart speaker. I thought that Spotify could realise their hardware line, with the goal of manufacturing their own smart […]

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