Group Presentation of Costa in Romania (SOSTAC) Design and present a SOSTAC plan to move one of the listed companies to a country outside of the UK. If you choose a company which is not on the list you will be graded at 0 Provide a hard/ electronic version of your slides ahead of the […]
Produce a coherent marketing plan for Coca Cola to enhance the marketing strategy (Porter’s generic strategies) for a product or service provided by the organisation.
LO4 Develop a coherent marketing plan for a product or service provided by Coca Cola, using Porter’s generic strategies. TASK You have been asked to produce a coherent marketing plan for Coca Cola to enhance the marketing strategy (Porter’s generic strategies) for a product or service provided by the organisation. You will be required to […]
Outline the strategies you recommend to fulfill the objectives set.
Link these areas to PEST findings. S Outline the strategies you recommend to fulfill the objectives set. Consider- Porters Generic – cost/ differentiation/ focus, Ansoff’s- new market development, market entry mode, Pricing and positioning strategies. T PRODUCT – product life cycle/ Boston matrix, product portfolio. PRICE– price elastic/ inelastic, penetration/ skimming/ neutral. PLACE – distribution, […]