Case study https://www.studypool.com/questions/download?id=2831081&path=uploads/questions/1920921/20230501230333ss.pdf.pdf&fileDownloadName=attachment_1 Why do patients join PLM? How does PLM create value for patients and pharmaceutical companies? Does the platform work for any disease? Why yes or no? Explain your answer. How would PLM’s expansion to a general platform affect existing users’ experience