Persuasion Facet

Find an example of a consumer product company website that uses all 6 facets in their integrated marketing communications on the site.

From the Facets Model of Effects study notes we learned that effective advertising creates six types of consumer responses: See/Hear: the Perception Facet Feel: the Affective or Emotional Facet Think/understand: the Cognitive Facet Connect: the Association Facet Believe: the Persuasion Facet Act/Do: the Behavior Facet Find an example of a consumer product company website that […]

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