INTERNATIONAL BUSINESS, MARKETING, AND BRANDING INTEGRATED SERVICES MARKETING Coursework Brief This coursework involves developing a 3000-word written report analysing a service organisation in relation to critical incidents/service failure. Task Brief 1. Select a service company operating in one of the following industries: Fast food company Transportation Personal grooming Financial services Telecommunications 2. You have been […]
Conduct market research to identify a critical incident where a customer is extremely dissatisfied with the service firm, its staff, or the service provided.
INTERACTIVE SERVICES MARKETING, Coursework BriefThis coursework involves developing a 3000-word written report analysing a serviceorganisation in relation to critical incidents/service failure. Task Brief1. Select a service company operating in one of the following industries:Fast food companyTransportationPersonal groomingEducationFinancial servicesTelecommunications2. You have been employed as a consultant for your chosen organisation with thefollowing deliverables: i. Conduct market […]