Writing Assignment Select two of the four companies shown below. Use the SEC Edgar website for your research. Companies: Ford General Motors Pepsi Coca-Cola Compare the firms’ profits for the past two years. Compute the working capital for each firm. Determine the price-earnings (P/E) ratio. Calculate the debt-to-equity ratio. Explain what each calculation tells you […]
How large a sample do you need to take to ensure that you can estimate, with 90% confidence, the proportion of people preferring Coke to within 5% of the actual value?
Confidence Intervals Using Excel or StatTools, complete the following Problem. Problem – You have been assigned to determine whether more people prefer Coke or Pepsi. Assume that roughly half the population prefers Coke and half prefers Pepsi. How large a sample do you need to take to ensure that you can estimate, with 90% confidence, […]
What was Pepsi’s strategy in competing against Coke’s “meanings”? What were Pepsi’s own meanings?Why was the Pepsi challenge a clever move by Pepsi? Why did it work in Pepsi’s favour? What did it achieve exactly?
Case Study: New Coke Create a Powerpoint presentation to answer each of the following questions (one slide per question): 1. What is Coke to its customers? What are its brand meanings and where did these brand meanings come from? I.e., how were they developed over time? 2. What was Pepsi’s strategy in competing against Coke’s […]