Human Resource Strategy and Planning SCENARIO When an organization looks at competitive differentiation, costs of doing business, they do SWOT and SOFT analyses, all as a part of determining the strategic direction of the business. As the leader of the organization’s human resources department, you will be developing your own strategy, which will provide direction […]
What is the current state of research in this particular sub-area? What are the major themes that researchers are finding in this area and what specifically do they recommend to explore further?
The following are the six major research priorities of the Marketing Science Institute: 1. Delivering Customer Value 2. The Evolving tech of Martech and Advertising 3. Tools for capturing information to fuel growth 4. The rise of Omnichannel promotion and distribution 5. Organizing for Marketing Agility 6. Innovation NPD and Commercialization Review Research Priorities 2020 […]