Apple vs. Samsung Negotiations https://www.pon.harvard.edu/daily/business-negotiations/top-business-negotiations-of-2013-apple-versus-samsung/ (1) Who is negotiating, and what is their goal? (2) What recommendations could you offer to improve this negotiation? Key Material discussed in class: BATNA, Bargaining zone, Multiparty Negotiations, Constituent Relationships, Power, Status, Negotiation Ethics, Establishing Trust and Building Relationships.