Mobile Strategy

Choose one of the following case studies or IT at Work of chapter 8. Study the one you selected and discuss how the field of IT enables its business marketing.

Chapter 8 Choose one of the following case studies or IT at Work of chapter 8. – Case studies: Macy’s Races Ahead with Mobile Retail Strategies, Chegg’s Mobile Strategy, Searching with Pictures Using MVS. – IT at Work: Amazon.com’s IT Patents Create Competitive Edge, Ally Bank, Angry Birds, Location-based mobile marketing app (e.g., Shopkick). Your […]

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