ASSIGNMENT Think about the definition of stakeholders—any parties with a stake in the organization’s actions or performance. Who are the stakeholders in this situation? How many can you list? On what basis would you rank them in importance? What are the potential costs and benefits of such an investment? If a safe and effective drug […]
Identify an industry that is undergoing intense competition or is being featured in the business press. Discuss how scenario planning might be used by companies in that industry to prepare for future events.
Strategy Highlight In the discussion about Merck (Strategy Highlight 1.2) it is clear the firm has followed a socially responsible path by donating more than 1 billion drug treatments to remedy river blindness in remote African communities. Yet Merck must also meet shareholder responsibilities and make profits on drugs in use in more affluent societies. […]