media strategy Archives

Find an IMC campaign and analyze its message and media strategy based on IMC principles you learned in class and your text.

By EzekielPosted on October 29, 2022Posted in UncategorizedTagged brand, collegeessays, essayhelp, IMC principles, media strategy

Reaction Paper Assignment During the semester, you will conduct an individual reaction paper. You will work on an advertising/IMC campaign. This is a case study assignment on a selected advertising campaign, but we will focus on the IMC aspects of the campaigns beyond advertising. Find an IMC campaign and analyze its message and media strategy […]