media plan

Choose a local/regional brand and suggest a concept for a CSR initiative that is contestant with its brand values and strategies. Construct a communication strategy and provide a media plan outline.

Advertising CLO1.1 Explain campaign building process. CLO1.2 Identify different roles and relevance of different media to consumer lifestyles CLO1.3 Understand multi-media content creation process and their impact on the planning framework CLO2.3 Apply key tools and methodologies CLO3.1 Demonstrate knowledge of ethics and principles of professional conduct in the advertising communication/creative profession. CLO3.2 Demonstrate capacity […]

Develop an integrated marketing communication plan that include a discussion of how supporting Marketing Communication (MARCOM) function will be utilized to maximize effectiveness.

IMC Audit (Stage 3) The third stage of the process is the development of an integrated marketing communication plan that includes: (1) a “signature creative piece” that will specify the brand message and means of delivery to be used as the platform for the campaign; (2) a discussion of how supporting Marketing Communication (MARCOM) function […]

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