Summary: Revenue at the Maryland Zoo in Baltimore often fluctuates depending on state and local economic conditions. When the economy declines, the zoo receives less funding from the state and city of Baltimore as well as less support from corporate and private sponsorship. However, membership has remained relatively steady. Membership has remained at more […]
Develop a recommended Promotion Strategy using a postcard campaign. Be sure to review the Zoo Project Marketing document, so you have a good understanding of what is expected in the project.
You are working on a marketing plan to help the Maryland Zoo increase its membership sales. You need phase 2 completed. Detailed instructions are attached. Phase 2 requires you to develop a recommended Promotion Strategy using a postcard campaign. Be sure to review the Zoo Project Marketing document, so you have a good understanding of […]