Marketing

Critically evaluate any two of the below operations areas by discussing the main theories / concepts / frameworks in each area and then apply them by discussing real and complex examples from your selected organisation.

HONI POKE /MANAGEMENT REPORT ASSIGNMENT QUESTION Select any one organisation from the below industries: Food & Beverage Industry. e.g. Supermarkets, Restaurants, Food Delivery. Manufacturing Industry. e.g. Automotive, Construction, Pharma, Textile. Retail Industry. e.g. Online stores, Groceries, Clothing, Discount, Corner shops Hospitality & Tourism e.g. Hotels, Airlines, Resorts, Agencies, Events, Transport, Healthcare & Social Care e.g. […]

Describe the sales process in the employer-sponsored model.

Question 1 Describe the sales process in the employer-sponsored model. Compare the differences between rating and underwriting. Discuss the influence of the Patient Protection and Affordable Care Act on ONE of the four areas: (a) marketing, (b) sales, (c) rating, and (d) underwriting. Question 2 Describe information systems functionalities in claims management and member services […]

What are the weaknesses of the destination marketing strategy?

Examine the document “VISITCANBERRA DESTINATION MARKETING STRATEGY 2015-2020”. Based upon your analysis, you should answer the following questions: What are the weaknesses of the destination marketing strategy? If you were a member of the destination marketing strategy team, how would you have overcome those weaknesses that you have identified? The identified weaknesses should be explained […]

Discuss the concept of marketing as well as its role within the organisation.

You have been asked by the senior management team of your chosen organisation to discuss the concept of marketing as well as its role within the organisation. Further to this you will have to explain how marketing interrelates with other functions within the business. This will be a 10-minute individual PowerPoint presentation and 5 minutes […]

Assuming the role of a marketing manager, you are expected to create a digital marketing plan for a company of your choice and agreed with your tutor.

Assuming the role of a marketing manager, you are expected to create a digital marketing plan for a company of your choice and agreed with your tutor. Assessment Task: 4000 words marketing plan on a pre-determined company Company Name: Command Recruitment Group Industry: Staffing and Recruitment Industry, Head Office in Hong Kong with offices in […]

Select relevant tools to research complex or contentious information relevant to a target audience.  

On successful completion of the module, students will be able to: 1. Self critically reflect and develop own learning to improve practice. Select relevant tools to research complex or contentious information relevant to a target audience. Work at the forefront of the discipline to develop new knowledge and contribute to the theoretical discourse. Undertake critical analysis […]

Develop a critical appreciation of contemporary issues in organisation theory and apply research skills in order to produce a literature review signposting

The aim of the module is to develop a critical appreciation of contemporary issues in organisation theory and apply research skills in order to produce a literature review signposting preferred theoretical underpinning and conclude with indications about the student’s contribution to the field and practice. The literature review will be followed by a practical pilot study that […]

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