Social Media Marketing Plan (50 Points) In two to three pages in MS Word, Google DOCS or four to five power point slides develop a Social Media Marketing Plan. This will be based on the type of business you will be creating your final Business Plan for.
In an expository essay, describe what your products and/or services will be, where and how you will distribute them, and which pricing and promotional strategies you will use and why.
Topic: The Marketing Plan Link to reading: https://purdueuniversityglobal.vitalsource.com/reader/books/9780357039403/pageid/160 In an expository essay, you will finish your short marketing plan that you started working on in the last unit. You will describe what your products and/or services will be, where and how you will distribute them, and which pricing and promotional strategies you will use and […]
Define the company’s pricing objectives and discuss whether the objectives are profit- or sales-oriented. Provide example of current company pricing strategies.
Marketing Plan Part 1: Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the Topic 2 Part 1: Research as a starting point for the assignment. Conduct additional research related to consumer behavior, the company’s specific […]
Establish the fundamental goals for the quality of your business/product offering and customer satisfaction. Define your business/product offering.
Brand Extension Marketing Plan You need to first assume you have the role of a marketing manager for one new (currently not available) product on the behalf of a real, for-profit organization. Consider this a “brand extension.” You are adding a product to an existing company’s product line. This product may be introduced on a […]
Choose an existing consumer product/service from the USA to analyze for the disruptive marketing plan.
Proposal Choose an existing consumer product/service from the USA to analyze for the Disruptive Marketing Plan. Submit a proposal in 750–1000 words in regards to your idea using the provided template. Three references, including one Journal of Marketing reference, are required.
Analyze the micro and macro environment (SWOT /PES\tLE) to provide new direction for the business.
Marketing Plan (1250 words) The hotel should be chosen from the either Group A or Group B ; but could be situated anywhere globally. Remember the purpose of this plan is to attract new customers to your chosen hotel after the pandemic lock down, be imaginative in your messaging thinking about improving, changing or introducing […]
Create a digital marketing plan based on those (e-mail marketing, SEO & SEM, Social Media marketing, Content marketing, Affiliate marketing, Influencer marketing, Web analytics & Marketing metrics).
Marketing plan for Starbucks Use the information from the class discussions and create a digital marketing plan based on those (e-mail marketing, SEO & SEM, Social Media marketing, Content marketing, Affiliate marketing, Influencer marketing, Web analytics & Marketing metrics). Length: 2000 words (+/-10%) plus appendices. The topic (company selected) must be hospitality-related. The marketing plan […]
Discuss factors that affect your consumers’ purchasing power and spending patterns. What is the economic environment that you are operating in?
Marketing plan Economic Environment Discuss factors that affect your consumers’ purchasing power and spending patterns. What is the economic environment that you are operating in? Is it growth, recovery or recession? Will it be easy to find staff? What is the current interest rate i.e. is it increasing or decreasing? What is consumer confidence like? […]
Summarize an environmental analysis determining the status of external factors that will impact the company’s offerings.
MARKETING PLAN PRESENTATION Synthesize the information from your previous assignments and create a PowerPoint presentation in which you present your full marketing plan. References are required. Use PowerPoint or other presentation software that includes slide notes. Create a professional 10–15 slide PowerPoint presentation in which you: Define goals and objectives in detail, including how they […]
Prepare a marketing plan that will allow you to construct the critical components contained within a marketing plan.
Business Plan Prepare a marketing plan that will allow you to construct the critical components contained within a marketing plan. Refer to your textbook for key questions to include in the marketing plan. Be sure to provide details for each question noted within each section. By doing so, create a robust marketing plan. Each plan […]