Module Learning OutcomesAssessed: 1.Holistically analyse and evaluate an internationa lmarketing situation inorder to recommend future strategies(for managerial action),which can be validated through well research edevidence and astrong theoretical base. 2.Determine and apply the various components of the international marketing mix to create marketing performance and competitive advantage. 3.Appreciate the impact of recent environmental changes on […]
Prepare a detailed report for the organisation’s marketing director with a recommendation for the company’s next international market.
Learning Outcomes 2 and 3 are: “on successful completion of the module, students will be able to: • (Learning Outcome 2) Critically examine how the social and cultural factors of a selected foreign country could influence consumer behaviour towards a particular product or service, and evaluate the strategic implications this may have on the marketing […]