Explain at least four of these key roles and responsibilities of marketing in the context of your chosen organisation. How roles and responsibilities of marketing relate to the wider organisational context. Comparison of the ways in which different hospitality organisations apply the marketing mix to the marketing planning process to achieve business objectives. Design a […]
Describe what is meant by the term ‘Customer Relationship Management’
Marks and Spencer-The value of CRM? Marks and Spencer for some time has been engaged in a new strategy which they call Plan A – People, Products and Planet. Marks and Spencer believe that their reputation for quality and great value within its ranges can take on Post Covid challenges and make inroads into the […]
Use marketing theory to discuss the components, and importance of an integrated marketing mix.
Use marketing theory to discuss the components, and importance of an integrated marketing mix. Integrate Case information throughout discussion to demonstrate your understanding of theory applied to a given, practical context. Specifically: • Introduce the marketing concepts that will be addressed in CSB (namely an integrated marketing mix – product, price, placement, and promotion). Briefly […]
Description You will need to: • Demonstrate an acceptable level of understanding of key terms and concepts used in marketing • Provide a competent analysis of a given predictable business situation and present an appropriate response in the form of a simple marketing mix plan Have a look at the case study in the old […]
Using a range of different organisations across a wide range of sectors, highlight what you believe to be key elements of their marketing mix which enables them to gain a competitive advantage over their rivals.
Using a range of different organisations across a wide range of sectors, highlight what you believe to be key elements of their marketing mix which enables them to gain a competitive advantage over their rivals. You are required to produce a portfolio consisting of five different organisations which highlights their use of a particular aspect […]
Demonstrate an awareness of how the extended marketing mix is applied across a wide range of organisations and industries
This module provides an introduction to marketing fundamentals and provides students with the key concepts and theories of marketing alongside practical examples of how it is undertaken across a range of businesses. The teaching approach aims to be interactive, dynamic and innovative. Students are required to undertake reading in advance of the class, to undertake […]
Describe the problem the company is facing.
Attached is the assignment description and a soft copy of the case study. After reading the case study, the following has to be addressed : -Describe the problem the company is facing. -What are the corporate and personal objectives? -Prepare PEST and SWOT analyses. -Prepare a competitive analysis? Is there sufficient opportunity in the marketplace? […]
Describe what you would do to make this a Christian brand.
Indent first sentence of each paragraph – tell the reader what this paper is about…remember that you are provide a specific consumer brand offering / service. This is a disruptive marketing plan for the United States only. Do not discuss global expansion in this paper. Disruptive Brand Plan Identify a brand that you would like […]
How are the communications integrated and aligned with marketing mix elements?
Is the marketing mix strategy congruent? Do the tactical actions support the strategic focus of the brand? Are the communications integrated and aligned with marketing mix elements? Bottom Line: ensure that there is alignment between the organization’s mission, the marketing mix strategy, and actionable items.
Provide a creative and soundly based solution to a predictable business context that requires the use of a specified range of techniques and information sources.
Unit learning outcomes 1. Demonstrate knowledge of and understanding in a defined range of skills needed to function in both academic and business practice along with self-awareness of your own abilities. [CIPD LO 5IHR 1 & 2] 2. Provide a creative and soundly based solution to a predictable business context that requires the use of […]