Term Project Each student will become a hypothetical marketing manager at a Fortune 500 company. Throughout the entire semester, each student will build a portfolio of advertisements that the hypothetical company would deploy as a part of their marketing strategy and will be specific to the platform it will be advertised on. Show mastery of […]
Explain what market entry strategy would you suggest would be most appropriate for entering the global market and why?
Case study: Read the following case study- From a small kiosk in a mall established in 1997, Dr. Café has become one of the leading coffee shop chains in the Middle East with more than 600 branches in the world. Dr. Café’s success has been built on its popularity among young and trendy people and […]
Review the eight (8) morally difficult marketing situations described in Table 20.1, in our Kotler and Armstrong (2018) textbook. Explain which ethics philosophy is guiding your decision.
Marketing situations For this week’s discussion, review the eight (8) morally difficult marketing situations described in Table 20.1, in our Kotler and Armstrong (2018) textbook. Table 20.1 Some Morally Difficult Situations in Marketing Discuss Select one topic from the table and play the role of a marketing manager. What would you do? Explain which ethics […]
Using the findings of the simulations as well as your own research. Critical evaluate the key data elements of the simulation, discussion of limitations to validity and reliability.
Management Report In your role as digital. Marketing manager. You have been asked to report to the senior management team of BUHI. Using the findings of the simulations as well as your own research Assess the environmental factors (Literature review) that are currently influencing BUHI’s ability to acquire and retain customers. Critical reflection on the […]
Briefly describe the operations management issue in the ABC Manufacturing scenario and describe how you would approach an analysis.
Scenario For this assessment, suppose that you are the operations manager for ABC Manufacturing, a small manufacturing company founded three years ago. ABC has been manufacturing and selling an electric motor for the past year, but the company has not always had sufficient workers assigned to manufacturing this electric motor in order to satisfy demand. […]
Develop strategies for creatively overcoming identified fallacies.
You are the district manager of a luxury watch producer, and sales have been steadily declining. You hold a meeting with your production and sales staff to attempt to identify the reasons for the decline, and the following reasons are offered for the decreased sales: slow economy, so no one is buying watches of any […]