marketing decision

. Explain the role of the marketing plan within the context of the organisation’s strategy and culture and the broader marketing environment.

Main Objective of the assessment The individual coursework intends to assess the following learning outcomes: 1. Explain the role of the marketing plan within the context of the organisation’s strategy and culture and the broader marketing environment (ethics, corporate social responsibility, legal frameworks, and sustainability). 2. Develop SMART marketing objectives and plans based on a […]

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