Marketing Plan You are assigned the challenge of building market share for one of the key brands mentioned in this brief: Lipton. In other words, some students will be preparing a marketing communications plan for one brand, and some will design a plan for the other, a competitive situation. Prepare a 1-year marketing communications plan […]
Write a well-sourced paper not to exceed 2 pages on how you plan to do the integrated marketing communications for your product.
ASSIGNMENT Write a well-sourced paper not to exceed 2 pages on how you plan to do the integrated marketing communications for your product. Explain your 5 step process and how your plan relates to your target audience. Use the outline provided as a guide.
Develop a 2-month effective marketing communications campaign plan report for the period June to July 2022.
Marketing communications campaign plan Based on logical Situation Analysis in assessment 1, you are required to develop a 2-month effective marketing communications campaign plan report for the period June to July 2022. Note that you need to develop the campaign plan report for the same brand, product or service offering you chose for your assessment
Prepare a report to be delivered to the Senior Management Team (SMT) on your recommended promotional mix to be used to launch the new product.
Marketing communications Using the research in CW1 prepare a report to be delivered to the Senior Management Team (SMT) on your recommended promotional mix to be used to launch the new product. Your report should use appropriate academic theory and justify the selection, considering the market sector and the target audience. The format of coursework […]
Produce a portfolio of artefacts which demonstrate your understanding of visual communications in a marketing context.
Digital Portfolio Scenario: You are working in a marketing communications role for a new start-up entrepreneur. You will be creating a brand concept and the marketing communications artefacts for a new brand in a sector of your choice. The entrepreneur has given you complete creative freedom, but the budget is such that you will need […]
Choose a brand from an industry that you are interested in, it can be a multi-national brand, or a lesser known brand and write an analysis of the brand.
MARKETING COMMUNICATIONS Task For this assessment you need to undertake an analysis of a brand of your choice. Choose a brand from an industry that you are interested in, and it can be a multi-national brand, or a lesser known brand. It could be an online business, a good, a service, an organisation, a charity, […]
Develop a set of visual images and/or other forms of creative designs that meet professional standard creative brief requirements
This assignment requires you to complete your advertising campaign for the client you have chosen for CW1. Having completed the situational analysis for CW1, you need to finalise your advertising objectives. Now you are required to develop and deliver an original advertising campaign. This campaign must include at least one of the following elements […]
Describe and understand the importance of Integrated Marketing Communications within contemporary commercial and markets.
1a. Describe and understand the importance of Integrated Marketing Communications within contemporary commercial and markets. 2a.Design and develop an Integrated Marketing Communications campaign, recognising the strengths and limitations of various integrated marketing communications approaches and tools. 2b.Understand how creativity can influence customer perceptions of organisations, goods and services; and learn how to apply creative techniques […]
Provide a brief summary of the article and discuss how it connects to a few of the marketing course topics listed below.
Provide a brief summary of the article and discuss how it connects to a few of the marketing course topics listed below. Conclude by posing a question to stimulate discussion on the topic addressed in the article. Marketing course topics: customer value proposition, marketing segmentation or targeting, brand strategy, marketing communications, channel strategy, pricing strategy, […]