marketer

Why do you think it is important for a marketer to understand how a customer makes that final purchasing decision?

Week 2 Discussion Part 1) This week we’re going to get inside the head of a customer because this is what marketers need to do to get their message heard and to influence purchasing decisions. To do this, respond to the following: In marketing, the customer comes first. You can’t market to potential customers unless […]

How large is the target market, what is the future growth potential of this target market, how do/does the marketer reach this target market and so on?

Target marketing discussion post Tell us about your selected product or service. Research into specific items: target market and market segmentation. Your post should contain information as to: How large is the target market, what is the future growth potential of this target market, how do/does the marketer reach this target market and so on? […]

As a marketer, explain what are the implications to this, and what could be your corresponding strategy as a result?

Discussion A cognitive purchase decision is the outcome of a series of stages that results in the selection of one product over competing options. Studies have shown that 57% of a complex purchase decision is made before the consumer even speaks to a sales or customer service person. As a marketer, what are the implications […]

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