Week 2 Discussion Part 1) This week we’re going to get inside the head of a customer because this is what marketers need to do to get their message heard and to influence purchasing decisions. To do this, respond to the following: In marketing, the customer comes first. You can’t market to potential customers unless […]
What are the five steps in creating a marketing plan? What tool helps a marketer conduct a situation analysis?
Assignment What are the five steps in creating a marketing plan? What tool helps a marketer conduct a situation analysis? What is STP? What do the four quadrants of the portfolio analysis represent?
How large is the target market, what is the future growth potential of this target market, how do/does the marketer reach this target market and so on?
Target marketing discussion post Tell us about your selected product or service. Research into specific items: target market and market segmentation. Your post should contain information as to: How large is the target market, what is the future growth potential of this target market, how do/does the marketer reach this target market and so on? […]
As a marketer, explain what are the implications to this, and what could be your corresponding strategy as a result?
Discussion A cognitive purchase decision is the outcome of a series of stages that results in the selection of one product over competing options. Studies have shown that 57% of a complex purchase decision is made before the consumer even speaks to a sales or customer service person. As a marketer, what are the implications […]