MARKET SEGMENTATION LO 7-1 Explain the importance of and criteria for effective market segmentation. The days of one mass marketing are largely over. Marketers who try to be all things to all people typically end up serving no one well. Market segmentationQ Is the process of dividing a larger market into smaller groups, or market […]
Summarise the traffic-building metrics and performance evaluation mechanisms you plan to incorporate into your digital marketing for Pretty Little Thing
Identify the target market and market segmentation for Pretty Little Thing Develop two customer personas for Pretty Little Thing Propose a digital marketing campaign (which must include social media). Apply the RACE framework as part of this for Pretty Little Thing As part of your proposal, specify a set of objectives you want to achieve […]
Demonstrate an awareness of how the extended marketing mix is applied across a wide range of organisations and industries
This module provides an introduction to marketing fundamentals and provides students with the key concepts and theories of marketing alongside practical examples of how it is undertaken across a range of businesses. The teaching approach aims to be interactive, dynamic and innovative. Students are required to undertake reading in advance of the class, to undertake […]
Explain how they have used market segmentation, target marketing, differentiation, and positioning to implement an effective marketing strategy.
Nike- Explain how they have used market segmentation, target marketing, differentiation, and positioning to implement an effective marketing strategy. Who are their main competitors? What distinguishes this brand from its main competition?